Bill Norton was an all star football player in the CFL Bill was with the Toronto Argonauts when they won the Grey Cup in 1983 and he was named to the all-star team when he played in Montreal for the Allouettes. He has taken that winning attitude into the automobile business and onto the streets and into the backcountry in Whistler BC. Along with partner Len Werden, Bill Norton is manufacturing the world’s toughest hot rod in the most beautiful mountain resort on earth, now that is a vision!

Born and raised in Vancouver, Len is the local boy who has done well. A millwright by training Len has worked on most of the big mega projects in British Columbia from dams to pulp mills in his career. At one time Len was President of the BC Construction Trades Council but he always returned to his first love designing and building top-notch motorcycle and racing car engines. On most days you will find Len in the shop working on new mechanical innovations to improve the Barely Legal.